Let me start off with, I'm searching for the perfect, wallet-friendly gel eyeliner. Something that's of intense pigmentation, doesn't smudge or budge during the day, yet isn't too hard to get off that you have to practically rub your eye out. On top of that, I'd like it to be under $15. Even if it is around $20, if something is that amazing - the investment is worth it. So here, the search begins.
Packaging: As shown in the pictures below, this cream eyeliner is held in a small glass package, with a cheapie grey (with sparkles!) plastic cover. Although it is only around four dollars, it holds a minimal amount of product - yet enough for someone to try out their first gel eyeliner and be able to wear for a period of 3-4 months. It's nothing compared to the amount in your average MAC Fluidline. In terms of the attractiveness of the jar itself, I'd have to give it a B, just because this simply looks like your average teen makeup. Sparkly, plastic and sparkly.
Quality of Product: In terms of the product itself, it is like any other cream liner, of a jello-y consistency. I find that when the jar is shaken, the product sort of moves, and if you dab the tip of your finger into it, it seems to give a bit of resistance but, if too much pressure is applied, the whole entire product would smash up into bits. (By the way, trash the brush immediately, it is too stiff and is too wide, making the line created very very thick). After applying your liner brush into it, it seems to give way, after getting through the whole entire top layer of the liner, it seems to be easier to work with - creamier. Although, through application, the product lacks in pigmentation and staying power. It is very unpigmented and has the same effect as a white board marker. If you go back and swipe over your eyelids again, it seems to wash away - even after waiting 10-15 seconds. Perhaps if you waited a minute inbetween each layer , you could achieve an opaque liner, yet, who has that kind of time just for eyeliner? Also, it smuduges very easily within the first 30 minutes, yet after that it seems to set and becomes near impossible to come off your lids. It seems to stain them more than line them because after insistent scrubbing did it only come off. The color itself is beautiful and complements my eyes, yet I find that a black or brown would be easier to wear and become more of an everyday liner.
Swatches with brush, 1st swipe is on the left